Overview

Visual Communication Design is a discipline centered on studying visual language for information communication and dissemination. It explores how to creatively apply all visual-based informational elements, such as graphics, text, and imagery, to real-life scenarios, serving the aesthetic and functional demands for visual products across various fields.

The program closely connects with culture and life, making it the most widely applied area within the utility and functionality of art.

The program relies on a project-based studio teaching model to create a characteristic curriculum system that is both forward-looking and practical. It encourages students to create design works in a collaborative, multidisciplinary team environment and emphasizes protecting students' innovative thinking.

Students can gain cutting-edge course experience within a diverse and collaborative learning atmosphere. The program aims to cultivate designers with independent design concepts, solid design implementation skills, and a humanistic spirit

Why choose Visual Communication Design - Top-up Bachelor's Program

China is rapidly entering the era of visual media consumption, and the Visual Communication Design program faces the challenge of breaking conventions and engaging in multi-field interactive collaboration. It is a program driven by the concept of technology-assisted design, encouraging and helping students to tell creative stories using visual means, and fostering a strong curiosity about target audiences and future visual trends.
The Visual Communication Design program boasts a high-standard, international, high-quality, and youthful faculty team, with 92% of teachers holding a Master's degree or higher, providing students with cutting-edge design concepts.
The program is equipped with fully functional laboratories (Material Studio, Form Expression Studio, Printing Studio, Video Studio) and teaching facilities (digital computer rooms, laser engraving machines, 3D printers) to ensure students receive ample support in course practice and interdisciplinary learning.
The program focuses on cultivating creative thinking, design methodology, and comprehensive practical abilities, primarily emphasizing theoretical foundation and practical operation skills. It encourages students to present their personal works through hand-drawing skills, software realization, and other visual expression forms.
Through teaching cases close to real-world applications and professional design competitions related to the curriculum, the program expands students' adaptability and expressiveness in different design projects within the field of visual communication.
Students gain cutting-edge, project-based course experiences within a learning environment rich in teamwork spirit. It emphasizes the cultivation of students' practical abilities, applying theoretical knowledge effectively to design projects.
It encourages students to create design works in a collaborative, multidisciplinary team setting, promoting and protecting innovative and non-traditional ways of thinking.

Basic Information

School School of Art and Design
Study Mode Full-time
Program Length 2 years
Degree Visual Communication Design (Bachelor of Arts

Knowledge and Skills

Graduates of this program will possess the following abilities:

Possess a certain level of artistic literacy, and master the basic theories and professional skills of visual communication art design.
Understand modern visual communication design concepts, and possess an innovative spirit, creative ability, and rational thinking.
Understand the research and development trends and industry requirements in the field of visual communication design at home and abroad, and be able to integrate them organically with local culture.
Be proficient in visual communication design language and design processes, and be able to independently complete various graphic designs and creative expressions.
Master the knowledge of contemporary new advertising media design, release, and placement.
Master the basic theories of contemporary visual communication and visual marketing.
Master good habits of self-directed learning and self-renewal, and adapt to the requirements for innovative design talents in the knowledge economy and information age.

Message from the Program Director

"Visual Communication Design is an integration of multiple disciplines, and excellent design education must combine scientific research with practice. This application-oriented, innovative, and deeply industry-focused discipline relies on the fusion and nurturing of knowledge and skills from various fields. 'Creative Classics, Pursuit of Excellence, Eternal Charm, Artisan Spirit' is the motto for every one of our designers. Our education is not merely about imparting knowledge; more importantly, it is about cultivating ability."

Yang Chao

Curriculum Structure

First Academic Year

UI Design Dynamics
User Experience Design
Commercial Illustration
Project Design 1 - E-commerce Advertising Design
Project Design 2 - Web Design

Second Academic Year

Logo Design
Brand Design
Motion Graphics Design
Project Design 3 - APP Design

Career Prospects

The Visual Communication Design program continuously strengthens its high-quality curriculum development, focusing on application-oriented, innovative, and industry-driven approaches. Our students are the future business elites, including art editors in news publishing, designers in advertising companies, visualization designers in television stations, art layout designers in publishing houses, user interface designers in internet companies, and professionals in visual identity system design and management in enterprises and institutions. Graduates are widely well-received by society, with the comprehensive employment rate reaching over 90% in the past three years. Companies hiring graduates (partial list): Qingdao Bus Group, Qingdao Liqun Group, Qingdao News Network Communication Co., Ltd., etc.